Meeting/Event Information

Can You Handle a Crisis In Your Company? Crisis Communications Preparedness Can Make The Difference.
Presented by Aileen Katcher, Principal, Katcher Strategic Communications

If your company hasn’t already had a “they did what?!!” moment, it will. And there is a 50% chance it will be caused by management and 30% chance an employee will cause it.  Whatever the cause, crisis readiness is a bottom line issue. Having a plan and knowing how to use it can mean the difference between getting through it with minimal damage or a costly loss due to disruption of your business.

A crisis is a situation that has the potential to disrupt a business’s operations and/or profitability.  In today’s world of instant communications, a crisis can take many forms – and affect your business before you even know about it.  How an organization responds in the first 60 minutes can set the tone for how it survives.

Every company should have a crisis communications plan and hope that they never need it. 

In this session, Katcher will:

• Outline the key elements to include in the crisis communications plan
• Discuss how to make sure your team is ready to use it to communicate if needed
• Talk about critical timing for implementing hte crisis communication plan

Schedule: Doors open at 7:00 am for registration and networking. Buffet breakfast begins at 7:20 am, and the presentation starts promptly at 8:00 am. 

Breakfast:

• Members: $18 by end of business Monday, June 15,$24 afterwards.*
• Future Members: $29 by end of business Monday, June 15,$35 afterwards.* (See below)**
• MT|SHRM Students: $9 by end of business Monday, June 15, $12 afterwards.*

*On-line registration will close by end of business 2 days prior to the event. Our ability to accommodate walk-in registrations will be based on space availability.

This program has been awarded 1 hour of HR recertification credit. "MT|SHRM is recognized by SHRM to offer Professional Development Credits (PDC's) for the SHRM-CP and SHRM SCP. The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit."

Please thank our sponsor WGU Tennessee for making this event possible:

Biography: Aileen Katcher has more than three decades of public relations and crisis planning and communications experience. She is certified by the Institute for Crisis Management.  She created a community crisis communications plan for the Nashville Area Chamber of Commerce in 2012.  Other professional experience includes:

• Member of BlueCross BlueShield of Tennessee's Crisis Management Team (CMT) following a data theft involving personal health information from 1 million members.
• Ongoing counsel to a large, Christian educational institution involved in a personnel dispute which became sensationalized by the media locally and nationally.
• CMT member for national, publicly-traded dialysis company handling numerous situations including multiple patient deaths in a single dialysis session.
• CMT member for a publicly-traded, international military weapons manufacturer in the aftermath of an explosion resulting in one death and several serious injuries in at a plant.
• Created crisis plans and conducted training for companies in a variety of industries including health care, construction and nonprofits
  

** Up to $45 of any Guest registration may be applied towards a new 1 year MT|SHRM Membership within 60 days of the event attended.  Please call Shannan at (615) 499-5150 to take advantage.